Video is quickly becoming the new normal for communication.
Not so long ago, the only companies capable of leveraging video successfully were those with huge budgets and plenty of technical staff. Now, anyone can simply plug in a webcam or join a meeting from their smartphone.
Around 97% of employers say that they believe their digital transformation strategy has been accelerated by COVID-19. A significant part of this transformation comes from the rapid adoption of video communication. Around 30% of organisations worldwide embraced video for the first time during the pandemic.
Even after the chaos of the coronavirus begins to die down, video will continue to accelerate and support the path to digital transformation.
VCaaS Is Driving Digital Transformation
Video Communication as a Service (VCaaS) is opening the door for simpler video interactions between today’s team members. With video software, companies can easily give their teams quick access to video technology for collaboration, communication, and even customer service.
Before the pandemic began, 56% of CFOs were planning on investing in video conferencing systems to reduce the need for travel. Now, experts predict that video conferencing could replace voice calls entirely. Some of the ways VCaaS is driving better digital transformation include:
1. Improving Communication for Hybrid Workers
The hybrid workforce is likely to become the new normal for most business leaders worldwide. Today’s teams say that they want to be able to split their time between the office, and the “anywhere work” landscape. In this environment, it will be crucial for companies to maintain a consistent stream of face-to-face interactions between employees.
While emails and phone calls have the potential to support teams at some level, there’s an increasing demand for interactions that feel closer to face-to-face interactions. VCaaS can allow companies to deliver a reliable collaboration environment for teams. Through video, people can have visual conversations, where body language and facial expression are present.
The latest VCaaS technology often comes with things like screen sharing and presentation features too – allowing for a greater depth in most conversations. Video will simultaneously improve the quality of conversations between team members while allowing for the maintenance of company culture.
2. Supporting the Globalised Workforce
The rise of VCaaS doesn’t just support interactions between in-office and remote workers. Through video technology, it’s also much easier for teams to connect with specialists from around the globe. For unique projects that demand the input of an expert, VCaaS could be a valuable way to unlock new opportunities for teams.
In a world where many companies often struggle to access the talent they need for digital transformation, VCaaS could open the door to worldwide expertise. With video technology, you don’t need a specialist to be available on your doorstep to enhance your business operations. Companies can build the perfect team of workers with employees across the globe.
By leveraging video technology, conferencing, and other VCaaS solutions, companies can even bring in experts to guide their in-house employees through complex processes and teach them how to use new technology.
3. New Levels of Training
Speaking of connecting team members with experts, VCaaS could also be a powerful solution for companies that need help training their team on new tools and innovations. The path to true digital transformation often demands the development and support of employees who are shifting into the new landscape and working with new tools.
Through VCaaS, companies will be able to build rich learning experiences that allow specialists to walk their team through strategies on how to use advanced technology. Staff members won’t have to travel through cities or around the world to get the support they need. This makes it easier for businesses of all sizes to create the talent they need in-house, rather than searching for new employees.
VCaaS technology ensures that you can continue to provide all kinds of training experiences for your employees. You could even host live webinars for team members, or broadcast announcements where you walk through the basics of new technology step-by-step.
4. Creating More Investment Opportunities
VCaaS and video communication technology are often touted as powerful tools for reducing costs in the modern workforce. When you can connect with people around the globe through video, you don’t have to pay for excessive travel expenses. What’s more, because VCaaS enables hybrid and remote work, it can reduce the number of overheads an employer needs to worry about.
With VCaaS, you can reduce the size of your physical office, and pay less on in-office solutions for your workers, allowing you to free up more budget for other opportunities. VCaaS could be the key to unlocking a range of new solutions for businesses keen to digitally transform and grow.
When you’re not spending a fortune on real estate, you can begin experimenting with things like artificial intelligence, or the Internet of Things. It’s even easier to access innovative video technology with VCaaS because the hosted cloud environment allows businesses to add and remove features at the click of a button. Achieving global scalability and unlimited chances for innovation is easy with video conferencing as a service.
5. New Levels of Customer Service
Finally, the VCaaS environment can also be an excellent way for business leaders to take the next steps in their digital transformation journey for customer experience. Thanks to the pandemic, people are becoming increasingly comfortable with the idea of communicating via video. With VCaaS, business leaders can set up video-enabled contact centres and support environments.
With video as a new way to support, empower, and inform customers, businesses can set themselves apart from the crowds of brands that are still unable to move beyond voice. Video could even be the key to helping team members solve problems for customers faster, by giving them access to more visual information in the discussion.
As we head into the future of communication, there’s no limit to what a company could do with access to the right video technology. Through VCaaS on the cloud, communication is rapidly evolving.